From start to finish: All your athletic needs fulfilled at this unexpected destination in the East
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From start to stop: All your able-bodied needs fulfilled at this unexpected destination in the East
With scenic views of an iconic waterfall to match. Brought to y'all by Jewel Changi Airport
Retail therapy for the sporting. Photo: Gem Changi Airport
03 Jun 2022 01:30PM (Updated: 26 Jul 2022 10:51PM)
Where would you find a Singaporean establishment with iconic compages, can accommodate thousands, and has enough sporting gear to outfit an entire Olympic event? If you're thinking of a stadium, you're close but non quite.
The answer is really: Gem Changi Drome.
The affiche child for Singapore'due south airport has attracted attention from both locals and global visitors alike, mostly for its stunning architecture and the world'south tallest indoor waterfall, the HSBC Rain Vortex. The mall offers one-of-a-kind experiences and encompasses 280 retail and dining options. Notwithstanding, people are not enlightened that the glittering destination offers multifaceted sports retail options – a surprise given that the mall houses a whopping fifteen athletic brands.
Skechers, for example, welcomes fans with its largest experience store in Singapore as well as its first brand experience store in Southeast Asia. Fila too has its biggest deluxe concept store at Jewel.
The only question is: Are you on your mark yet?
CROWN JEWELS
Showtime with a blindside. Large brands have been upping their physical retail game for customers, and flagship boutiques have become the quintessential showcase. So when information technology comes to product range, exclusives, and even the in-store feel, visiting a flagship is always rewarding.
Fatigued to the airport mall'south distinctive retail environment, brands such as Converse, Durasport, Kappa, Nike and Puma have chosen to put their best foot forward there, making Gem the 1 mall in Singapore with the greatest number of sports brand flagship stores.
Converse'southward flagship at Jewel is its first sustainable ane in Singapore, with an eco-conscious pattern holding its widest selection of All-Star sneakers, apparel and accessories. Displaying the make's core commitment to positive social change, the store also displays hitting murals.
Let Equality Blossom is an augmented reality (AR) experience that highlights local milestones in gender equality, while One Step is All it Takes showcases Converse's light-green commitment to sustainability by using Graphenstone paint, which breaks down noxious substances in the air into harmless particles.
Kappa, a heritage sporting brand from Italian republic that'south making a improvement thanks to its relevance in streetwear culture, has besides ready its flagship store at Jewel.
Nike commands attending with its slatted front – the brand'due south renowned motto, Just Practice It, is weaved cleverly into the pattern across the duplex. The store is the largest in Southeast Asia, offering over one,000 sq m of designer footwear, apparel, sporting goods and accessories.
Similar other brands, Puma's flagship store in Jewel carries exclusive collections such as its golf range that has been worn by pros such as Rickie Fowler and Bryson DeChambeau.
The High german brand has also pushed into lifestyle and other sports similar Formula Ane.
GIANTS IN THEIR Own Right
While not a flagship shop, New Balance's store at Jewel is i of its largest in the state. The American brand takes up over 232 sq one thousand of impressive retail space.
Runners who want the best for their anxiety can visit the shop and try the machine-intelligent Stride ID corner that helps shoppers decide their feet type with a high-technology 3D foot scanner. The organisation works by scanning a customer's human foot before recommending the all-time shoe model and fit. It also records the customer's information, which can be retrieved online or through the brand's Step ID app for future purchases.
Skechers is some other make with a big presence at Jewel. It is Southeast Asia's offset Skechers brand experience store, and too Singapore'due south biggest feel store. Here, fans of the brand can find the D'Lites Skechers drove but if you're looking for a localised pair, consider the Jewel-exclusive Skechers from the Energy, Monster and Stamina series.
A HAT Play tricks OF YOUR Ain
By the shining examples, 3 of these retail giants are also offering the island's only customisation service at their Jewel flagship outlets.
To give your Nike gear a signature spin, cull from shirt printing, vinyl decals, bright aglet and shoelace sets. Skechers also lets you add new threads by offering embroidery options as well equally familiar Singapore slang patches to jazz upwards your footwear. For Antipodal, cloth patches let you express your winning personality on your kicks in a snap.
The personal bear upon need not be but for yourself. Make someone's day with these one-of-a-kind designs. Information technology may be the thought that counts, merely even ameliorate if they could wearable it, after all.
GEAR YOURSELF UP
Sheathed in metal and futuristic lighting, you would think of Durasport as a galactic research lab rather than a specialty sporting gear store, but that is exactly what Ministry of Pattern – interior designer and co-curators of the shop – was going for.
To highlight the all-encompassing innovation behind its products, Durasport is built to welcome sports enthusiasts looking to explore this niche category with endeavor-ons and simulations to fully realise their apply. I moment, you could be going down ice slopes on the ski simulator and nearly trying on ski wear and the next, you're paddling on a swim bench to feel the flexibility of the wetsuits.
With four experiential zones divided into Arctic, Climb, Cycle and Trizone, the athlete looking to push his or her boundaries can observe aid from defended gear such as graphene bicycles from Dassi or modified snorkels and ability breathers past Ameo.
If you're someone who prefers to transition from your athletic activities to urban routines effortlessly, there's something for you over at Spanish brand Oysho with its range of active wear, beach wear, lounge wear and even lingerie. The sleek lines and clean silhouettes flatter the ladies, and items like the compressive apparel blend function and fashion. The shop, managed by the Al-Futtaim Group, is the first and merely outlet in Singapore.
CROSS THE Finish LINE
With fresh designs, customisation services and pieces to show off your forte, Gem caters to the enthusiastic sporting fan with plenty of options.
Whether it's hunting down a rare pair of sneakers at FootLocker or Vans, decking out your kid in Fila Kids, or finding new pairs at Kappa or Adidas, the shoe fiend tin satisfy their spree in one giddy visit.
For the gentlemen seeking discreet designs, Marker Nason Los Angeles Ten Skechers is your go-to. The edited drove displays a sophisticated vibe with the use of classic colours, made interesting through textures and cuts that complement contemporary situations.
Timberland, on the other hand, roughs it out with you lot on those trails and makes every exploration a win. Its store is also a visual novelty, beingness the only store in Jewel with a standalone window for its iconic Yellow Kick. This window, surrounded past plants on the featured wall, links back to the sustainability goals of the brand.
There'due south something for everyone at Gem Changi Airdrome. Flag off at 78 Airport Blvd for your sporting needs and claim your coveted prize.
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